It's always popular to slam ad agencies and either call them Machiavellian or painfully out of touch or just all around evil (when in fact I would argue that advertising (in ALL of its forms from digital to print to broadcast to purely social (and at this point I consider anyone in marketing—including PR—to be an ad agency in function)) is only as out-of-touch as its client is willing to let them be) but c'mon, some of the most inventive storytelling is coming from agencies, right?
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