Tuesday, December 13, 2022

Everything old is new again, and I see blue skies ahead.

I have noticed a number of what I would consider "old school bloggers" returning to semi-regular posting after, for some, years of leaving those domains untended. My own little website still gets a healthy amount of traffic, which means people actually come here intentionally to read what I write. And I have long maintained I'd rather have a smaller audience that seeks out my work, than a massive audience that only accesses it as bits and bobs of information disseminated through various social media platforms. As those platforms degrade and buckle under their own weight, I believe people are thirsting for content that feels personal and well-thought out, as they grow ever wearier of content that feels more and more diffuse as it becomes less relatable since most social media platforms have evolved to perform best as outrage machines.* 

So bring back the old-timey blogs! Some of us never left, and everyone is welcome!

*While I have always viewed things like Substack and Medium as "nĂ¼-blogging," those outlets still seem to attract writers who think that 1000 words of content with very little meat that is designed for clicks instead of close reads, counts as a post; so many of those "bloggers" have revealed themselves to simply be pretty boring, in my humble opinion.

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