Friday, April 15, 2022

Primer's brainy but fun 'Incubator' is a perfect fit for these (and all) times.

Photo by Rik Horoky
Alyssa Midcalf performs under the Primer moniker and her debut album Incubator is just the laser beam of synth-driven sunshine we all need right now. Especially if you're in a region where spring appears to completely resists springing, for now.*

There have been a few pop albums that sprung up throughout the pandemic that delivered solid, positive, uplifting (but not vapid) touchpoints to hold onto amidst a sea of desperation and depression. Incubator is the latest entry in this more personalized musical genre of mine, but I believe its appeal to be universal!

Tl;dr—this is a ton of super-duper solid electro-pop, bursting with burbling and bubbly rhythms bouncing underneath Midcalf's sweet and assured but unshowy vocals.

Highly recommended!



*Ahem, Chicago.

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