What happens when you discover something first but hold onto it too long?

So I scheduled this early this morning before work to go up at the usual time of 3 p.m. for the Afternoon Diversion. I should have just pushed it live right then because at that point the video had just over 300 views. I had no idea it was going to sweep the web like wildfire. What's the use of being one of the first to discover something when you don't beat everyone else in posting it? And how terrible is it that I even have that thought running through my head when I should instead be thinking about how best to schedule quality content throughout the day.

Whatever, it's a delightful video.