Twitter finally makes their first smart move in a really long time.

As someone who knows something about interruptions, we asked #BBCdad @Robert_E_Kelly to help us talk about Twitter’s conversation settings, which give brands more control over the conversations they start. https://t.co/i5eC2qEyRf pic.twitter.com/RSvqqpIyjT

— Twitter Marketing UK (@TwitterMktgUK) November 17, 2020

I've had many issues with Twitter at the years progressed—oh how innocent it all seemed way back in January 2008 when I first joined—but am so far appreciating a few of the latest privacy options they're rolled out. While I know everyone still wants an edit button for their tweets, I've never been convinced tat wouldn't undercut the basic nature of the platform. But giving users the control over the conversations connected to their tweets seems like an excellent idea.

Yes, one could argue that this would only reinforce the echo cabers Twitter tends to foster, but after years of trying to figure out how to deal with the issue in a manner that might appeal to people's more rational nature and seeing everything fail on that front, this at least gives you control over whether or not your tweets are hijacked by vitriolic conversations.

I do wish they hadn't rolled this out in conjunction with their lame Stories ripoff Fleets, since that dominated the conversation around the latest update, so I think it's worth reminding you that you now have this option of additional control over the content you put out there.