I don't know when I turned into enough of a James Bond fan that I bought the entire library of movies on Blu-ray years ago, but over the years I got more invested in the different storylines that run from movie to movie. I'm so dumb I didn't realize as a kid that the villain was sometimes the same character played by a different person, or just how long the SPECTRE plot line stretches back (basically the "Hail Hydra" of spy films).
Maybe it's in my blood? My dad loved Bond films, though I suspect he was most interested in the girls, gadgets, and cars (not necessarily in that order because my dad LOVED cars). But I'm guessing his enthusiasm took root in my and didn't take root for many years. But once it did I was in! Daniel Craig's performance as Bond is also now my favorite so that didn't hurt either.
When it comes to Bond themes, I know the genre is supposed to be iconic, but most fall into a familiar patterns, and the "No Time To Die" theme from Billie Eilish is no different in that regard. However her theme is striking in its restrained maturity and the additional of a new vocal vulnerability to the Bond catalog without simply relying on a steamroller "bring the roof down" kind of approach. So in that sense, it is a unique addition to the canon. I think you will agree, so enjoy!
UPDATE: The day after they released this, it was announced the studio would be holding the new Bond film until 2021. So this is the second time the marketing machine started to spit out content to excite potential movie-goers to see the film only to have to halt it again. By the time the movie actually comes out the marketing budget will only have a tweet or two left in it!
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