Twilight = No VILFs
True Blood = Lots 'o VILFS
Photo from last night's show by Lizz Kannenberg
I was having a pleasant conversation with an old friend I haven't seen in entirely too long and the whole idea of "personal branding" came up. I mentioned that I didn't give it much thought when it came to me, but I did notice the efforts of other. He said, "You've been around for so long in this space your brand is already fully built, so why would you even think about it anymore?"
I was actually going to write about an event that happened yesterday at greater length, and how it's completely unfair when one of the most talented and giving people I know (a true rarity in the media industry, let me tell you) got a raw deal. But then Marcus went and created something that would make such a post completely irrelevant.
SXSW is fun, there's not doubting that. The last time I went was nine years ago and from what I've heard it just gets crazier every year. And that's awesome. But it also means it's WAY more crowded and with all the parties going on it's hard to decide where to go and this whole hierarchy or people develops and it turns into a bunch of high school cliques holding the "cool" parties everyone wants to get into so everyone ends up standing in line for hours and not really seeing anything. (And the conference itself? Pointless. The music industry is dying and SXSW is tethered to the old model beast at this point -- it's where a lot of the money comes from to support them after all -- so don't expect to actually learn anything at the panels.) So, to an old curmudgeon like me, the whole ordeal seems, at this point, not worth the bother.
St Patrick's Day is awesome and all -- who doesn't love drinking beer and eating corned beef until they explode?* -- but it actually marks another very important date in the calendar year: the end of Gym Resolutionary Season!
The time change is really fucking with me this time around. I'm only sleeping in fits and spurts and while the days seem to stretch on beyond their reasonable boundaries time itself seems to be hurling along unchecked. It's a weird suspended in amber type of feeling. Amber on a bullet train across an arctic summer maybe? Not weather-wise, just disorientation-wise.
As usual, cick the image to embiggen if you desire.